Concept Mapping
It's all about the proportion, really. From the cube to the circle to the figure within, they are all parts of the concept, and thus, have a meaning. The cube stands for the properties one potentially owns; the circle speaks for the voice of the user; and the figure in the centre is what one desire. Within that figure, there is hierarchy.
Introduction
In a group of six, we created an economic, social, and cultural profile of the fellow members of the class based on the personal cards we collected from them. Through analyzed and organized the provided cards, we are able to address the values and needs we perceived after mapping out the group profile. As a team, we decided to combine certain functions of the cards into one. Why Combine the Cards One thing we noticed as we were mapping was that people nowadays tend to carry way too many cards at once. The reasons are vary, but mostly for convenience, access, and saving / rewarding. |
In order to understand hierarchy of the cards, we divided the pile of cards into two categories: High Priority & Low Priority. Immediately, we see the cards that are considered more important and ones that are less. The high priority cards have qualities such as identification and security. While the low priority cards have the functions like saving/rewarding, mostly used from day to day life, but are not necessary to have. However, as we went deeper into analyzed the function of the cards, we found some expectations, which are cards that should go in between the two categories: Student ID & Loaded Service Cards (Compass & Print Card). |
For instance, Student ID, although being used as an identity and access card, people do not as much (as bank cards or BCID) if it is lost or not. Since the student ID does not have any real value (money) and can be purchase for $10 to get a new one. Meanwhile, for Compass and print cards, which are loaded with money, do not have any indication of whom the owner is (unless the owner add a personal marker on the card). Most importantly, they are all school-related; therefore, we decided to target our users as Emily Carr students and design upon their desire.